Written by Chukwuebuka Okonkwo (Sage) — Founder & CEO of AELIONIX, a premium digital agency based in Lagos, Nigeria helping small businesses dominate online.
As the founder of AELIONIX, a premium digital agency based in Lagos, Nigeria, I've worked with numerous small businesses to help them grow their online presence and reach their target audience. One of the most popular platforms for business marketing in Nigeria is WhatsApp, with over 10 million active users in the country. However, many business owners are unsure whether to use WhatsApp broadcast lists or groups to reach their customers. In this post, I'll explore the differences between these two features and help you decide which one is best for your business.